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CAC views the relationships
we enjoy with our corporate sponsors as an indication
that they see merit in what we do and that our work
is important in shaping the lives of young Canadians.
We are indebted to these Partners in Coach Education
and Training for their continued support of coach education
and recognition programs.
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Campbell's® Chunky® and the CAC formed in 2008 a new alliance to build awareness of the important role coaches play within their communities by promoting positive values and healthy food choices. The search for the Chunky MVC: Most Valuable Coach was created, in partnership with TSN, to encourage players, parents, colleagues and community members to nominate their coach for recognition.
A year later, Campbell's® Chunky® also became the official sport nutrition partner of the CAC. |
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General Motors of Canada (GM Canada) came on board in 2006 as a title sponsor of the Making Dreams Possible program, which creates a competitive advantage for Canadian athletes by directly supporting coaches at the elite and local club levels. The GM Club Coaching Grant provides funding to support the training and development of community coaches while the GM High Performance Coach Grant builds the athlete-coach relationship and contributes directly to podium performances. |
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Investors
Group came on board as a sponsor in 1991 and has provided
funding for Community Coaching Conferences and, until
2000, for the Coaching Seminar Series. Investors Group
also supports the recognition of the contribution of community
sport administrators with local and national awards.
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In 2000, Petro-Canada
became the sponsor of the Coaching Excellence Awards,
which recognize the contribution of the coach to medal-winning
athletic performances at the high performance level.
In 2003, Petro-Canada became title sponsor of CAC'S annual
Sport Leadership conference.
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In 1990, TSN
introduced the "Turning Point" advertising feature.
The network donates a portion of the advertising fee to
CAC to maintain a bursary fund for coaches attending national
coaching institutes.
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Sponsorship Opportunities
CAC offers the corporate sector a unique marketing
and communication opportunity at a reasonable cost.
The Association's record for servicing its sponsors
is second to none. We are a well-organized, market-oriented
Association, interested in developing long-term relationships.
In return for their support of our programs, we work
with sponsors to create awareness of, familiarity with,
and favourability for their products and services.
For more information, contact:
Nancy Spotton
Director, Marketing and Communications
nspotton@coach.ca
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