Coaching Association of Canada

The sport community comes together in Calgary for a Performance Shift


Calgary (November 2, 2017) – More than 500 attendees have converged in Calgary for the opening of the 2017 Petro-Canada Sport Leadership sportif conference (#SLS17), Canada’s conference for coaches, researchers, sport executives, and administrators. Organized by the Coaching Association of Canada (CAC), it runs from November 2-4 at the Westin Calgary.

“Calgary is a great host city for the Petro-Canada Sport Leadership sportif conference and is recognized as a leader in sport hosting,” said Lorraine Lafrenière, Chief Executive Officer of the CAC. “At this year’s conference, Canada’s sport and community leaders will have the opportunity to reflect on the past year while looking forward with innovative ideas.”

This year’s conference attendees will welcome digitally savvy and forward-thinking speakers who will ignite deeper conversation about cultivating disruption in a fast-paced era, and how it comes into play for Canada’s sport community. The 2017 conference theme will examine how to harness and optimize these opportunities to drive leadership growth and influence positive change in sport.

The speakers presenting at this year’s conference come from varied backgrounds and experience. The opening keynote speaker is best-selling author, Jim Harris, who is one of North America’s foremost management consultants and thinkers on change and leadership. Other highlights include presentations from Train Ugly Founder Trevor Ragan, Disruptive Leadership Expert Judy Riege, as well as Amazing Race Canada Contestants Julie Taylor and Lowell Taylor, who is also a para-cyclist. Canada’s top coaches will also be celebrated at the Petro-Canada Sport Leadership Awards Gala on Friday, November 3rd, at the Sheraton Suites Calgary Eau Claire.

#SLS17 will host more than 500 delegates over three days and is presented in partnership with Petro-Canada, a Suncor business, which has been supporting Canadian athletes, coaches, and their families for more than 25 years. “We are always excited for this conference as it brings our sport community leaders together from across Canada,” said Kim von Eicken, general manager, marketing services, Suncor. “It’s also a great chance to recognize and celebrate this year’s award recipients.”

#SLS17 kicks off at noon today with an inspiring keynote from Jim Harris on Thriving in the Era of Disruptive Innovation. For more information about the conference, including a detailed schedule and full list of speakers, please visit, follow @CAC_ACE, or like

The CAC would like to acknowledge the Government of Alberta and Alberta Sport Connection for their commitment towards the 2017 Petro-Canada Sport Leadership sportif conference.

About the Coaching Association of Canada
The Coaching Association of Canada unites stakeholders and partners in its commitment to raising the skills and stature of coaches, and ultimately expanding their reach and influence. Through programs, such as the National Coaching Certification Program (NCCP), the CAC empowers coaches with knowledge and skills, promotes ethics, fosters positive attitudes, builds competence, and increases the credibility and recognition of coaches. 

About Suncor
Suncor Energy is Canada's leading integrated energy company. Suncor's operations include oil sands development and upgrading, offshore oil and gas production, petroleum refining, and product marketing under the Petro-Canada brand. A member of Dow Jones Sustainability indexes, FTSE4Good and CDP, Suncor is working to responsibly develop petroleum resources while also growing a renewable energy portfolio. Suncor is listed on the UN Global Compact 100 stock index and the Corporate Knights' Global 100. Suncor's common shares (symbol: SU) are listed on the Toronto and New York stock exchanges.

Petro-Canada, a Suncor business, operates almost 1,500 retail stations and 280 Petro-Pass wholesale locations nationwide. Petro-Canada's retail loyalty program, Petro-Points™, provides Canadians with the opportunity to earn and redeem rewards. Petro-Canada is proud to be a National Partner of the Canadian Olympic and Paralympic committees, supporting Canadian athletes, coaches and their families for more than 25 years. For more information, visit


For more information, contact:
Michel Hachey

Manager, Communications
Coaching Association of Canada
613.235.5000 x 2382
613.858.0242 (Nov. 1-5)