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November 6, 2024, Ottawa ON – The Coaching Association of Canada (CAC) is proud to promote the Quality Coaching Campaign, funded in collaboration with the Canadian Olympic Committee and the Government of Canada through Project Lighthouse. This initiative aims to help sport leaders and coaches foster environments that prioritize safety, inclusion and accessibility for all participants.

“Coaches hold the responsibility of creating spaces where every participant feels valued and safe,” says Lorraine Lafrenière, CEO of the Coaching Association of Canada. “The Quality Coaching Campaign is a crucial step in ensuring coaches are aware of the tools and resources available to help them foster that positive sport environment.”

The campaign highlights a variety of resources, including eLearning modules, toolkits, and videos, available on the Create a Quality Sport Environment webpage.

Examples of programs and topics available include:
•    Safe Sport Training – Learn to identify and prevent maltreatment
•    NCCP Make Ethical Decisions – Be prepared to handle ethical situations with confidence and surety
•    Responsible Coaching Movement – Advocate for safe, smart and secure sport practices
•    Coaching in Canada – Elevate your understanding of the sport system in Canada, including expectations of coaches and sport organizations
•    NCCP Creating a Positive Sport Environment – Use positive coaching strategies to enhance safety and improve learning and performance
•    Support Through Sport – Know the signs of gender-based violence and teen dating violence
•    Intercultural Skills in Sport – Encourage cultural inclusivity to respect and understand differences in cultural backgrounds, values, beliefs, and practices
•    Anti-racism in Coaching – Promote fairness and inclusivity in sport
•    Professional Coaching Program – Join a community of coaches recognized for their skills, competencies, and commitment

“The safety and well-being of athletes is at the core of everything we do,” said Eric Myles, Chief Sport Officer of the Canadian Olympic Committee. “Through collaborative initiatives like Project Lighthouse, we are ensuring that every athlete has the opportunity to train and compete in an environment where they are welcomed and supported, at every stage of their athletic journey.”

“Canadians deserve a sport system grounded in fairness, equity and inclusion,” said the Honourable Carla Qualtrough, Minister of Sport and Physical Activity. “The Quality Coaching Campaign, supported through Project Lighthouse, is a great example of sport partners collaborating and developing practical resources to create safer sport environments and protect the physical and mental well-being of athletes and all participants.”

Visit the Create a Quality Sport Environment webpage for more information.

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For media inquiries:

Sarah Min
Manager, Marketing and Communications
Coaching Association of Canada 
smin@coach.ca
Tel: 613.235.5000 x 2341

Peter Saltsman
Senior Manager, Public Relations
Canadian Olympic Committee
psaltsman@olympique.ca


About the Coaching Association of Canada   
The Coaching Association of Canada unites stakeholders and partners in its commitment to raising the skills and stature of coaches, and ultimately expanding their reach and influence. Through its programs, the CAC empowers coaches with knowledge and skills, promotes ethics, fosters positive attitudes, builds competence, and increases the credibility and recognition of coaches.

About the Canadian Olympic Committee
The Canadian Olympic Committee believes sport has the power to transform Canada. Through the Team Canada Impact Agenda and together with our partners, the COC is committed to making sport safe, inclusive and barrier-free so more young people can play and stay in sport. Learn more at olympic.ca.