The Coaching Association of Canada (CAC) is pleased to announce that Keith Pelley, President of Rogers Media, will deliver the opening keynote address at Petro-Canada Sport Leadership sportif – the premier event for sport leaders to network, learn, and celebrate Canada’s top coaches and volunteers.

Pelley will share some of his key learnings from the 2010 Vancouver Olympic and Paralympic Winter Games where he was President of Canada’s Olympic broadcast media consortium.  Pelley has excelled in the sports and sports broadcasting industries for 21 years, including three years as President and CEO of the Toronto Argonauts, where under his leadership, the team won a Grey Cup in his first full year with the organization (2004). Prior to that, Pelley was President of TSN, capping a 16-year tenure at Canada's leading specialty network. Throughout his career, Pelley has worked extensively with amateur sports, including involvement in three Olympic Games: 2002 in Salt Lake City, 2000 in Sydney, and 1996 in Atlanta.

Join us and experience what others already know – Petro-Canada Sport Leadership sportif is the best investment in sport you can make in 2010 – It’s your sport, OUR Sport!

You don’t want to miss this year’s event – register today!