Online

• Share a daily coach spotlight featuring quotes, photos, or video messages from athletes.
• Host a “Tag a Coach” campaign or online nomination form to collect and share shoutouts.
• Post a team or athlete thank-you video directed at a specific coach or group of coaches.
• Use Instagram Stories or Facebook polls to ask followers: “What’s one word that describes your coach?”
• Run a simple giveaway or contest: “Tag a coach and tell us why they’re awesome—one lucky coach will get a CAC prize pack!”
• Promote free eLearning modules available for coaches throughout the week

In-Person

• Host an in-person appreciation event or recognition night (e.g., a BBQ, awards ceremony, or coffee drop-in).
• Present printed certificates or handwritten cards of appreciation at practices or games.
• Coordinate a “Wall of Gratitude” at your facility where athletes can write notes to their coaches.
• Create a “Coach Care Package” with small gifts or thank-you notes from participants.
• Submit a “Lighting” request to your city/town (copy and use this templated letter!)
• Submit a proclamation request to your mayor’s office or local councillor (copy and use this letter and proclamation template!)

Online

• Post a thank-you message, reel, or story featuring your coach or a moment that meant a lot. (Use this list of questions to help get you started!)
• Create a short video finishing the sentence: “Thanks coach for…”
• Tag your coach in a social story with a #ThanksCoach sticker.
• Post your favourite quote or lesson from your coach using #ThanksCoach.

In-Person

• Write a handwritten thank-you card and give it to your coach after practice.
• Make a small gift (e.g., a drawing, photo collage, or craft) and present it during the week.
• Organize a team cheer, banner, or tunnel at practice or game day.
• Host a short team huddle before practice to thank your coach together.
• Bake or bring in a treat to share with the team in your coach’s honour.

Online

• Post a personal story or message of appreciation about your child’s coach.
• Share a photo or quote from your child about what they love about their coach.
• Join in on your club or sport organization’s social media campaign using #ThanksCoach.

Offline

• Coordinate with other parents to organize a group thank-you gift, card, or recognition moment.
• Invite your child to write or draw something for their coach and present it at the next practice.
• Surprise your coach with coffee, snacks, or a small token of appreciation during the week.
• Advocate for your club or school to recognize coaches publicly (e.g., over the PA system or at an assembly).
• Attend any planned recognition events or offer to help organize one.

Sample Social Media Posts

Not sure what to post? We’ve got you covered.

Use these ready-to-go messages to help celebrate National Coaches Week from September 15–21, 2025. Just copy, paste, and tag a coach, club, or organization to say #ThanksCoach!

Don’t forget to use #CoachesWeek and #ThanksCoach and tag the CAC to join the national celebration.

• Facebook
• Instagram
• X
• LinkedIn

Sport Organizations

• National #CoachesWeek is back, and we're celebrating the incredible coaches who make sport safe, fun, and inclusive. Join us in saying #ThanksCoach from September 15–21! coach.ca/nationalcoachesweek
• Behind every athlete is a coach who helps them grow. This #CoachesWeek, help us thank the mentors who make sport possible. #ThanksCoach
• Coaches are community-builders, leaders, and role models. Say #ThanksCoach with us this week!

Athletes

• Thanks for showing up. For believing in me. For pushing me to be my best. #ThanksCoach #CoachesWeek
• Coaches help us grow on and off the field. This week, I’m saying #ThanksCoach. Who are you celebrating? #CoachesWeek
• From early mornings to post-game pep talks—thank you, coach. You make a difference. #ThanksCoach #CoachesWeek

Parents

• Coaches play a huge role in our kids’ lives. Thank you for creating a safe, supportive, and inspiring space to grow. #ThanksCoach #CoachesWeek
  To the coach who’s made sport a positive part of our child’s life—thank you. #ThanksCoach
• This week is National Coaches Week. A big shoutout to the coaches in our community for everything you do! #ThanksCoach #CoachesWeek
• There are lots of partners you can follow on Facebook and Twitter who will have information about National Coaches Week. Be sure to tag your coach, club, or sport organization in your social media post and use the hashtag #ThanksCoach to be a part of the celebrations.

There are lots of partners you can follow on social media who will have information about National Coaches Week. Be sure to tag your coach, club, or sport organization in your social media post and use the hashtag #ThanksCoach to be a part of the celebrations.

Website Copy

Use the text below to share information about National Coaches Week on your website. Be sure to customize it with any specific events you have planned.

[Insert NCW web banner with campaign dates] Try our Canva templates

National Coaches Week (NCW) celebrates the positive impact coaches have on athletes, participants, and communities across Canada. This week is an opportunity to recognize coaches for the integral role they play by saying #ThanksCoach.

With in-person and virtual activities held across the country to celebrate coaching, National Coaches Week provides coaches with the recognition they deserve for the time they devote to ensuring Canadians live an active, healthy lifestyle.

For more information on NCW or for ideas on how you can celebrate your coach(es), visit www.coach.ca/nationalcoachesweek or contact your Provincial or Territorial Coaching Representative

Newsletter Copy

Use the text provided to share information about National Coaches Week in your newsletters. Be sure to customize it with any specific events you have planned.

September 15-21, 2025 is National Coaches Week, a time to celebrate the tremendous positive impact coaches have on athletes and communities across Canada. This week is an opportunity to recognize coaches for the integral role they play by simply saying #ThanksCoach.

With virtual and in-person activities held across the country to celebrate coaching, National Coaches Week provides coaches with the recognition they deserve for the time they devote to ensuring Canadians live an active, healthy lifestyle.

Stay up to date with everything happening leading up to National Coaches Week by visiting www.coach.ca/nationalcoachesweek and by following along on social media using #CoachesWeek and #ThanksCoach.