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Body Confident Sport is a global initiative that aims to stop girls from dropping out of sport because of body image concerns. It was co-developed by Dove and Nike in partnership with world-renowned researchers and experts: the Centre for Appearance Research and the Tucker Center for Research on Girls & Women in Sport.
It includes two programs: Body Confident Coaching and Body Confident Athletes. The programs were designed collaboratively between girls and coaches, with leading experts and brands in body image and sport. They are informed by the latest scientific research and have proven to work.
Body Confident Coaching is a web-based, self-guided program that provides coaches with the knowledge and skills to create positive body image environments for their athletes.
Body Confident Athletes is an in-person, coach-led program that provides girls with the knowledge and skills to feel body confident when playing sport.
The programs are complementary, but they can stand alone. For example, a coach might complete Body Confident Coaching before delivering Body Confident Athletes to their athletes; but, this is not compulsory nor necessary.