Culture of excellence is a term used to characterize an aspirational end-state achieved by an organization that values its people in the process of achieving optimal performance results.

In the context of high performance sport, a culture of excellence involves athletes, coaches, sports science and medicine practitioners, and technical staff (i.e., directors, managers, coordinators) feeling valued and acknowledging that their work is meaningful, significant, and purpose-based.

In Canada, a Culture of Excellence Framework underpins the implementation of culture enhancement strategies and is predicated on the shared assumption that both People and Performance matter and can co-exist in the pursuit of excellence.