Coaching Association of Canada

The Coaching Association of Canada appoints Matt Allen as new National Sport Organization (NSO) Representative

January 11, 2023


The Coaching Association of Canada (CAC) today announced the appointment of Matt Allen as NationalMatt Allen NSO Board member headshot Sport Organization (NSO) Representative to its Board of Directors. 

Matt is an internationally recognized Senior Sport Leader who has been involved with his community and coaching education throughout years of experience in education and high-performance sport. Matt graduated with honours from Wilfrid Laurier University, where he was named 2019 Young Alumna of the year, and then attended Royal Roads University for his Master of Arts in Executive Leadership. In 2021, Matt received the Canadian Golf Executive of the Year. 

Since he joined the Professional Golfers Association of Canada (PGA) in 2011, Matt has spoken at and consulted for several conventions and summits, including but not limited to, for Canadian Women and Sport in 2021, Softball Canada Umpires Conference in 2018, the Northern Ontario Coaching Sumit in 2019, and the Petro-Canada Sport Leadership sportif conference in 2017. 

As PGA’s Managing Director of Education, and later as Chief Innovation Officer, Matt led and implemented numerous programs and projects, including management of the National Coaching Certification Program for golf. He has collaborated with world leaders in the fields of sport science, business, and innovation, while continuing to contribute to his community by creating local and national programs and sport development from grassroots to high performance.

Matt’s passion for sport has led him to pursue his own coaching career; he has coached the Bytown Belles Senior Women’s softball team for more than five years, and the Laurier University Women’s Softball team for more than 15 years. His role with the PGA of Canada's D&I Taskforce (Chair), Co-Chair of the Sport Inclusion Task Force, and the You Can Play Project (Co-Chair), all speak to Matt’s character and reflect his commitment to DEI.   

“It is an absolute honour to be nominated to the CAC Board of Directors,” says Matt. “The CAC has long been an organization I have aligned my values with, and I am excited to support the incredible staff and board in creating a diverse and inclusive, safe sporting environment for coaches from coast to coast to coast.” 

“Matt’s educational credentials, professional experience, and community work will bring an invaluable perspective to the table in his new role as NSO representative,” says Paul Carson, Chair of the CAC Board of Directors. “His passion for sport and positive leadership is evident in the impact he’s had on all the communities and organizations he has served. I am confident that his experience and leadership will be an asset to the CAC Board of Directors over the course of his term these next three years.”    

The CAC is committed to diverse representation and to including voices that are reflective of society and of our sport community. The CAC Board of Directors is currently comprised of 16 members who bring assorted representation to the table with one common goal of enhancing the experience of all athletes in Canada through quality coaching.  

About the Coaching Association of Canada

The Coaching Association of Canada unites stakeholders and partners in its commitment to raising the skills and stature of coaches, and ultimately expanding their reach and influence. Through its programs, the CAC empowers coaches with knowledge and skills, promotes ethics, fosters positive attitudes, builds competence, and increases the credibility and recognition of coaches. For more information, please visit, follow us on Facebook, Twitter or Instagram.

Media Contact

Selma Baaziz

Manager, Marketing and Communications

613-235-5000 x 2395

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