Coaching Association of Canada

Regina selected as the host city for the 2024 Petro-Canada™ Sport Leadership sportif conference

November 8, 2023

OTTAWA (November 8, 2023) – The Coaching Association of Canada (CAC) is pleased to announce that the city of Regina has been selected to host the 2024 Petro-Canada Sport Leadership sportif conference (SLS24), which will take place from November 14-15, 2024, at the Regina Exhibition Association Limited (REAL). The REAL operates the largest interconnected event complex in Canada. The Petro-Canada Sport Leadership Awards Gala will be held on November 15th at the Regina Delta Hotel.  

The Petro-Canada Sport Leadership sportif conference is Canada’s largest conference for coaches, researchers, sport executives, and administrators. It consists of two days of learning, professional development, and networking with the top minds and leaders of the sport, business, and education communities in Canada. With a focus on professional development, networking, and the exchange of best practices, the conference serves as a vital platform for coaches, administrators, and executives to stay at the forefront of the dynamic sports landscape.

The CAC is excited to bring the Petro-Canada Sport Leadership sportif conference to Regina for the first time, showcasing the city's passion for sports and its warm hospitality.

“We are thrilled to bring sport leaders from across the country to Regina to learn, network and celebrate Canada’s great coaches.” says Lorraine Lafrenière, CEO of the CAC.

"We are delighted to have the honour of hosting the Coaching Association of Canada and sport leaders from across the country in 2024,” said Tracy Fahlman, President & CEO of The Regina Hotel Association and Events Regina. “Located in the heartbeat of the new prairie economy, Regina has emerged as an event powerhouse, and is deeply rooted in a community that wholeheartedly champions events at all levels.  We eagerly anticipate the opportunity to shine a spotlight on our community, exemplify our collaborative spirit, and extend our warm prairie hospitality to delegates next year.”

This annual conference would not be possible without the support of the CAC’s long-standing partnership with Petro-Canada.

“For 20 years running, we are the proud title sponsor of the Petro-Canada Sport Leadership sportif conference, whose participants work passionately and collaboratively to strengthen sport in Canada and set the stage for continued success,” says Patrick Ritchie, VP of Sales & Marketing for Petro-Canada.

Sponsorship Opportunities at SLS24
Interested in having a brand presence at the SLS24 conference? Sponsorship is a great way to make new connections and share information about your organization with leaders of the sport system in Canada. For more information, please contact

About the Coaching Association of Canada   
The Coaching Association of Canada unites stakeholders and partners in its commitment to raising the skills and stature of coaches, and ultimately expanding their reach and influence. Through its programs, the CAC empowers coaches with knowledge and skills, promotes ethics, fosters positive attitudes, builds competence, and increases the credibility and recognition of coaches. For more information, please visit, follow us on FacebookTwitter or Instagram.  

About Petro-Canada™ 
Petro-Canada, a Suncor business, operates more than 1,500 retail stations and 300 Petro-Pass wholesale locations nationwide, including 61 marketing arrangements with Indigenous communities. In 2019, Petro-Canada opened Canada’s Electric Highway™, a coast to coast network of electric vehicle chargers. In 2020, the Petro-Canada CareMakers Foundation™ was launched to help support Canadian caregivers. Petro-Canada’s retail loyalty program, Petro-Points™, provides Canadians with the opportunity to earn and redeem rewards. Petro-Canada is proud to be a National Partner of the Canadian Olympic and Paralympic committees, supporting Canadian athletes, coaches and their families for more than 35 years. 

Land Acknowledgement
From coast to coast to coast, CAC staff respect and acknowledge the First Nations, Inuit and Métis Peoples of Canada as the Keepers of the Territory. We are grateful to live and work on the traditional unceded territory of the Algonquin Anishinaabe peoples upon which the Coaching Association of Canada office is located.

We would also like to acknowledge that the City of Regina is on Treaty 4 Territory, the original lands of the Cree, Ojibwe, Saulteaux, Dakota, Nakota, Lakota, and on the homeland of the Métis Nation. We respect and honour the Treaties that were made on all territories, and we appreciate the opportunity to host the SLS23 conference on your traditional territory.


Yolande Usher
Director, Marketing and Communications
Coaching Association of Canada

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